If one of your summit goals includes making more sales of your signature offer, I see most summit hosts fall into one extreme or the other: either pitching constantly and making attendees feel like the summit was just a giant sales funnel, or delivering a ton of value while hiding their offer completely during the summit, then springing a launch on people who have zero context for what they'r...

When most people think about "networking," they think of awkward small talk, feeling like they're being talked at instead of talked with, or walking away feeling like it wasn't worth the time. But it doesn't have to be that way! 

In fact, when done right, "networking" can often be a great thing to incorporate in your summit experience. It can help attendees connect with each other, leading t...

After nearly 10 years in business and analyzing the results of hundreds of summits, I finally noticed a pattern that the most successful summits I've seen have in common - and once I saw it, I couldn't unsee it! 

What separates the summits that do okay from the ones that absolutely take off and hit six or even multiple six figures? It's not just audience size. It's not just strategy.

It com...

If you've ever watched someone else use a name suspiciously similar to yours, copy your summit concept, or - yikes! - received a cease and desist letter forcing you to rebrand... this episode is for you.

Legal stuff can feel boring and even scary sometimes, but I promise this conversation is anything but! Award-winning trademark attorney Joey Vitale has a gift for making this topic approacha...

You know I love talking about what makes summits successful - the list growth, the revenue, the authority positioning. But today we're flipping the script.

I recently spent time analyzing summits that didn't go well (and trust me, I hear about them whether people worked with us or not) to see what they had in common. I dug into what went wrong, what the patterns were, and where results start...

The primary way that most summit hosts get their summits in front of new audiences is through speaker promotions. But when it comes to other forms of summit promotion, one that often gets overlooked is SEO. It often feels too complicated, and with recent changes and the rise of AI, you might even wonder if SEO is even effective anymore. But the truth is, SEO isn't dead, it's just evolving. An...

If you're a course creator who feels stuck in an endless cycle of launching new offers just to hit your revenue goals, this episode is for you. The pressure to constantly create something new is exhausting. But the good news is, that pressure is also completely unnecessary.

I recently surveyed my audience of course creators and was shocked by how many of you believe you need to keep launchin...

No matter how organized you are or how clear your deadlines are, there's a good chance you'll experience at least one speaker who submits their presentation late. It can definitely be stressful when you're days or weeks away from opening registration for your summit, and still waiting on speakers to send you their presentations. But it absolutely does not need to derail your event! This is ju...