Every so often I get to sit down with a client and hear a first-summit story that makes me want to grab a notebook. This is one of those episodes!

Kelly Rossouw is a Cricut and crafting creator who has been making YouTube videos for years, sharing hundreds of free tutorials with a community that spans multiple continents.

In this conversation, Kelly walks me through why she waited until she...

If you've hosted a summit before and you're gearing up to run it again, I want to ask you something first: what's your plan for making it bigger and better this time?

For a lot of repeat summit hosts, the honest answer is some version of, "I'm just going to run it again. It'll naturally do better." But that assumption is the single biggest mistake I see repeat summit hosts make! And I've wat...

There's a moment in every summit that separates the hosts who really utilized (and tested!) their summit tech well from the hosts who didn't. And it usually happens the day registration opens, because, of course! Regardless of how you feel about tech and automations, they're a necessary part of hosting a summit. We've found time and time again that those who embrace tech and automations strat...

Most of us never actually stop to really evaluate what our marketing strategies are giving back to us in return for all the time and effort we put into them.

We just... keep doing them. We add the next thing an expert says we should be doing, we keep the old things going because we already have the systems down, and then we quietly wonder why we're this busy and still not where we want to be...

Summits and memberships are one of my absolute favorite pairings, and I've talked about how incredibly they work together many times. We have a whole playlist of episodes going over how this works, but in this episode, I'm taking it a layer deeper than just saying "yes, summits work for memberships!" Today we're getting into the types of memberships that we see work particularly well with sum...

If you've ever typed "best virtual summit platform" into a Google search at 11pm while simultaneously spiraling about your tech choices... this episode is for you!

Summit tech is one of the most common sticking points for hosts - whether it's your first event or your fifth. And the question everyone wants answered is: which platform should I use? Today's guest, Sharee Collier of thesummithos...

It's no secret that virtual summits have gotten harder to do well lately. And yet - for the right business, at the right time - a summit still has the power to bring momentum into your business unlike any other strategy.

But if it isn’t right for you (or at least for where you’re at right now), the last thing you need is to invest months of energy into the wrong strategy.

In this episode, I...

Have you ever wondered if summits can really work in a niche that isn't business coaching, marketing, or the typical online business space?

Today I'm sitting down with Janelle Hardy, a writer, somatic nervous system healer, and the creator of The Art of Personal Myth Making - a transformational memoir writing course that helps people write their stories while healing from trauma. Janelle has...

Have you been consistently creating content, showing up on social media, and trying everything the experts recommend to grow your email list and it's just kind of...  fine?

Growing by a trickle of a couple people per day when you're putting in real effort is one of the most frustrating places to be in business. You're not doing anything wrong. But there's a very specific reason it's not work...

Video content plays a big role in the summit experience, and one question that comes up again and again is: should presentations be live or pre-recorded? While we recommend having pre-recorded speaker presentations in most cases, adding in some live sessions in your summit is a great way to increase engagement and build a connection with your attendees. 

This week, I have Video Strategist Al...