When I decided to host a paid conference, I knew it was going to be different than hosting a free summit, but I didn’t know how different it would be until getting into the weeds of the planning process.

Next week, I’m going to do a deep dive into all the differences between these two types of events, so keep an eye out for that in Episode 195. But this week, I wanted to talk...

No matter what audience your business serves, you've probably run into questions around whether or not a summit is a good idea or would work for your specific niche.

Will they like what I created? Will they be mad that I'm trying to make money while I help them? Will they buy my all-access pass?

For more budget-conscious audiences, these questions can be enough to make you wonder whether a...

Because I teach about summits, many people assume that none of the normal mindset issues that tend to come up with summits apply to me, but that is so not the case!

I’ve talked about some of my mindset challenges before, like my story of self-doubt leading up to my first summit and also when I shared fears I had throughout the process with my first summit. But the truth is, I...

Hosting a virtual summit is a powerful way to connect with peers that can lead to powerful collaborations, opportunities, and friendships down the road.

The connections you make with other business owners can be incredibly powerful and benefit your business in so many ways. Collaborating with 20+ experts in your industry by hosting a summit is an incredible way to quickly grow your network,...

Have you heard that virtual summits are an entire funnel, from lead generation to launch? Most marketing strategies out there play a role in generating leads, building awareness, nurturing an existing audience, or making sales. But while each strategy serves a purpose on its own, it requires multiple different strategies combined together in order to form a...

Lately, we've been talking more and more about using a virtual summit to launch a course, membership, or high-ticket program.

Using the momentum from your summit to launch on the backend has truly incredible results for you as the host... but what about your speakers? 

I've been asked a few times recently whether or not speakers care if you incorporate a launch into your summit:

• Do...

Hosting a virtual summit is a big project that takes a good amount of time and attention. Especially when hosting your first summit, it's not uncommon to end up feeling overwhelmed as you go through a brand new experience and do something you haven't done before.

But overwhelm doesn't have to be part of the summit planning process. Today, I have a special guest, Stacy Brookman, who...

I’m feeling a little spicy this week…but lovingly spicy, of course…because we’re going to talk about why no one signed up for your virtual summit.

If you’re someone that this has happened to, as long as you’re not sitting here blaming summits as the reason it didn’t work, the spice is not directed at you. It is fully directed at people who...

I've tried a ton of different marketing methods over the years, and while summits are hands down my favorite strategy for quickly growing an audience of high-quality leads, nurturing them, and launching all in one, there are a lot of other options out there!

One of my favorite ways to grow my audience over the years has been participating in bundles put together by other...

Virtual summits are a powerful addition to any online business. Not just as a one-time event, but as a bigger piece of your overall business strategy. Many of our most successful clients host 1-2 summits per year as their main lead generator and visibility strategy. But this week, you'll hear from our client Laurie Acker, who has made summits the foundation of her entire business. 

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