This is part 2 of a two-part mini-series on how to position your virtual summit for high conversion rates and for profit. In the last episode, Our Messaging and Positioning Coach in the Accelerator Elli joined me to talk about how to choose your summit positioning and today, we're taking that further with my guest Nadine Nethery. Nadine is an audience-driven...

This week, I’ve got a very special guest with me today, Elli Runkles, who happens to be our marketing co-lead and Client Success Coach here at Summit in a Box! Elli is an overall genius when it comes to all things related to summit positioning, messaging, and copy. She also helps with the process of turning our podcast episodes into blog posts and noticed just how often I...

Summits in the crafting industry have been on the rise, and it's becoming harder to host an event that stands out. This week I'm excited to have two special guests on the podcast to talk about how they were able to make their event grab attention and create an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to...

I’ve got a fun and laid-back episode for you today where I'm going to give a mid-year update and check in as a follow-up to episode 209 where I shared my goals and vision for 2023. 

Some of what I talked about in that episode has happened, a lot has changed, and I’ve learned an incredible amount about the way I work and how my brain works. I actually know where we’re...

I'm excited to share a new type of episode with you today where I'm doing something different and sharing how to get the most out of our Launch with a Summit Accelerator program. This episode is for you whether you're a client in the Accelerator or not, but I wanted to share this behind-the-scenes look at how to get the most out of this program with you for two reasons:

• If you're not...

This is part 2 of a short series on the power of hosting repeat events, and today we’re focusing on how hosting regular summits fits into your marketing strategy, and makes everything else you do to market your business work even better.

By the end of this episode, you’ll understand:

• Exactly what it looks like to include an annual summit in your marketing strategy....

Today we're kicking off a new mini-series, and I'm pumped to be talking to those of you who have already hosted a summit about the power of hosting repeat events. For the first 227 episodes of this podcast, I've mainly spoken to people who are running a first-time summit, but I know there are so many of you who have run one (or 10!) before who still listen and find ways to...

We are currently in a series where I'm spilling all kinds of details and lessons learned from the done-for-you client summit we produced back in January. 

Be sure to check out the other episodes in this series and catch up on any you may have missed:

• Key Takeaways from Our Done-For-You Client Summit
• 7 Changes We've Made to Our Summit Strategy This Year
• My First Experience Launching a...

We are currently in a series where I'm sharing a behind-the-scenes look at the client summit we hosted back in January.  If you're just tuning in and want a little more context behind this event, you might want to jump back to episode 223 where I gave an overview of what the event looked like.

In this series, we’ve also covered:

• Key Takeaways from Our Done-For-You Client...

We are currently in a series where I'm sharing a behind-the-scenes look at the client summit we hosted back in January.  If you're just tuning in and want a little more context behind this event, you might want to jump back to episodes 223 where I gave an overview of what the event looked like, and 224 where I covered the 7 Changes We've Made to Our Summit Strategy This Year...