When it comes to promoting your virtual summit, email marketing is hands-down the most effective channel for driving registrations. But are you making the most of this powerful tool? If you're not using email marketing strategically (both in your own emails and the swipe copy you hand off to speakers), you're probably leaving a lot of signups on the table.

In this episode, I'm joined by emai...

Making your summit stand out from the crowd isn't as easy as it used to be. But today's guest on the podcast today is proof that it's still possible, even in the highly competitive B2B space, to not just stand out, but to host a summit that totally exceeds all expectations. 

In this episode, you'll hear from Jacob Cass about how he started with an initial goal of 2000 attendees and completely ...

My goal is always to create a meaningful and engaging summit experience for attendees. But for some audiences, making that happen might require more thought and intention than others. What if your audience includes a lot of Highly Sensitive People (HSPs), neurodivergent individuals, or those navigating deep emotions like grief or trauma? How can you ensure your summit feels supportive rather ...

I've always been honest about the work that goes into hosting a virtual summit. It's a big project for anyone, but for highly sensitive people, the pressure, visibility, and sheer number of moving parts can feel even more intense.

If you're a highly sensitive person (HSP) and you're thinking about hosting a summit, you might be wondering:

• Can I really do this without burning out?
• Will my
...

When we think about increasing our income, most of us focus on adding things in - more hours, more offers, more hustle. But what if the key to sustainable growth wasn’t working harder, but working smarter?

This week, I’m chatting with membership mentor Samantha Harris about the power of exponential income - income that grows based on impact, not hours worked. Instead of staying stuck in a cy...

I can't believe that somehow, after 287 episodes of the Summit Host Hangout podcast, that I've never shared what I look for in my summit speakers... but today we're fixing that! I've talked a lot about speakers on the podcast over the years, and even shared the 7-stage process I used for brainstorming speakers, but I've never gotten into the details of the criteria I look at when choosing my ...

We talk a lot about hosting summits around here, but this week we've got an episode for the summit speakers! I know many hosts do their fair share of speaking at summits too, and it can be tempting when you agree to speak at a summit to just send in your presentation, do a minimal amount of promotion, and consider your job done.

But what what it look like if YOU were the amazing speaker who wa...

I've heard a lot of people say over the years that summits only work when you have an audience of business owners. But that couldn't be further from the truth.

If you're a B2C (business-to-consumer) business owner, as in your target audiences is NOT business owners, I'm happy to tell you that B2C summits tend to work even better than summits for B2B audiences.

I'm breaking down the reasons for ...

If you’ve ever taken part in my challenges, summits, live trainings, or even been an affiliate for our programs, you know that I love to include games, prizes, and engagement aspects to make things fun and give people a reason to participate.

I never really thought much of it when I started. I just tried it once, noticed that it increased show-up rates and engagement, and then just kept on g...

There’s so much talk in online business now about the old, classic strategies not working. Webinars are dead. Challenges are dead. Summits are dead. Email lists are dead... whatever. First of all, I actually think all of those things are incorrect, and I have numbers to back it up. But still, I do think that we need to innovate.

A webinar strategy that worked in 2018 probably needs a decent...