Welcome back to the Behind the Summit Series! We're in the middle of promotion and this week was all about putting the finishing touches on things along with supporting and encouraging speakers. 

In past runs of the event, to support speakers, I...

• Sent regular updates and encouragement
• Created custom promo material 
• Collaborated on promotion 

This year was more low-key....

We've entered week two of summit registration, and speaker promotion has officially kicked off! If you've been following along with the Behind the Summit series, you know that my numbers were not where I wanted them to be when I opened registration last week. 

This week, I'm continuing to focus on the data. Now that speaker promo has started and there are more eyes on the...

When your summit results aren't looking the way you want, it's easy to focus on the fact that it's not working and go into a downward spiral.

But it's so important to focus on data and solutions instead of drama and problems.

Registration for my summit opened up this week, and the initial numbers are not where I'd like them to be. When I saw that my numbers were lower than expected, I had...

It's almost time to open up registration, but first, we need to test and make sure everything is working correctly.

This week in the Behind the Summit series, we are doing the final preparations to get ready to open up registration for this round of the summit. There were a few tweaks and last minute tasks that needed to happen this week, but the main focus was testing. 

No matter how...

This week, we're continuing with the Behind the Summit series, where I'm sharing the behind-the-scenes of my summit planning process in real-time as I prepare for my next event. 

Registration for the summit is drawing near, which means I've had a heavy focus on organizing and incorporating my sponsor activations into the event. 

I finally got all of my sponsor information this week,...

You've got the perfect speaker lineup and you're ready for your summit to happen...but then....someone drops out. 

Having a speaker drop out of your summit causes many first-time summit hosts to panic, but it happens more often than you might think. 

There are all kinds of reasons that speakers might drop out, such as...

• They got excited about the event initially and later realize...

I have an exciting announcement!

We’ve had our Summit in a Box® program for two years now and have helped about 500 summit hosts plan and launch incredible virtual summits. Even though I still believe Summit in a Box is one of the very best courses out there, I’ve been really craving a way to be able to offer coaching, critiques, feedback, and support that we just can’t...

We’re moving right along with our Behind the Summit Series, and this week I’m taking you behind the scenes of my event schedule planning process.

Like most aspects of an online summit, a lot more goes into this than you might initially think. 

I knew this would be a big project with a lot of moving pieces (35 speakers slots and even more live sessions over 5...

If you’ve been following along with my summit planning journey, you know that I had no plans to pursue sponsors for my summit this time around. 

The last time I tried to get sponsors for one of my summits, I didn’t have much success, and I didn’t enjoy the process. So I wasn’t planning to try again. 

I was expecting this week of summit planning to be pretty...

While a lot of summit hosts send all their speaker pitches at once, I like to break them up into groups and send my pitches in rounds.

This helps me get some easy yeses right away from speakers I feel pretty sure will say yes, and it also gives me a confidence boost before reaching out to people I don’t know as well. It also gives me some “social proof” I can include in my...