One thing that always surprises me is the assumption people often have that summits teaching people how to make money are the most successful. In my experience, while B2B summits can bring in incredible results, we tend to see higher numbers with B2C events.

Some of the most successful summits we’ve seen have been in the B2C industries, including my guest on the podcast this week. Not...

Launching through a summit can have incredible benefits for your business, and using the momentum from your summit to launch your course, group program, or other signature offer on the back end is one of them.

I’ve shared previously why it’s so important to launch an offer that is proven following a summit rather than testing out a new offer with a summit. In this episode,...

Lately, we've been talking quite a bit about using a virtual summit to launch a scalable offer, like a course membership or group coaching program. When I've been talking about those things, you might have noticed me quickly reference launching not just any offer, but a proven offer, and today, I want to break down why that is.

One of the reasons I’m so passionate about using summits to...

Ready to go beyond the basics when it comes to summit promotion? I’ve shared strategies for promoting virtual summits on the podcast many times before, and this week I’ve got a more advanced strategy to share with you that can take your summit promotion to a whole new level.

I’m so excited to have my client in the Launch with a Summit Accelerator, Victoria Boyd on the...

This week marks the 200th episode of the Summit Host Hangout Podcast, and I honestly never dreamed I’d hit this milestone of 200 weekly episodes of this podcast!

I’m having a little moment of pride as I look back and think about all that has happened in the nearly 4 years of podcasting and documenting the Summit in a Box journey through these episodes. And this week, to celebrate,...

Unless you’ve been around here for years, you probably don’t know that back in 2020, I co-hosted Sell with a Summit: Course Creator Edition with the wonderful Jenn Zellers of Virtual Summit Search.

You can go back to Episode 83 of the podcast to hear more details about that first run of this event, but to sum it up, when we co-hosted Sell with a Summit in 2020, I went in with...

With every new marketing strategy, there’s a window of opportunity to start early and see the best results before it becomes an industry wide practice. This was true about webinars, email marketing, Facebook ads, and even websites at one point!

My guest on the podcast today is here to share about a new emerging strategy that I’ve been super curious about and had the chance to test...

Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself?

First of all, this is straight-up just a rude thing to say about people interested in what you’re doing. By saying this, it classifies anyone who signs up for something free as a “low quality” person to have in your audience and,...

Not convinced that a virtual summit will work for your business? My guest on the podcast this week wasn’t either when she decided to host her first summit.

After hosting several popular (but not exactly the most profitable) in-person conferences, she was skeptical that hosting a summit would pay off or work for her audience. She went in with low expectations, and even a little...

As a virtual summit strategist who teaches FREE summits, I get asked often about the difference between running free vs paid virtual events. 

Until recently, I didn’t have a great answer to these questions. I was able to share guesses, but I wasn’t comfortable giving too many opinions on paid conferences since I didn’t have my own experience with them. 

Now, after...