Let's dive in to hear all about how to make your next launch dreamy and luxurious!
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Episode at a glance:
[3:45] Chelsea starts by sharing her background and how she works with her clients to refine their launch strategy and messaging based on the data from their past launches and in other areas of their business. She also looks at how to align her clients' strategies with what's currently going on in their lives so they can leave space for the things that matter to them and the things that inevitably come up when you're trying to launch.
We carry a lot in life and it adds to your launch, so make space for that. Recognize that life will happen during your launch and account for it, make a plan for it.
[7:42] It's been normalized in the online industry to hustle and grind and push through launches. That's trickled down into our beliefs and that's what we think we need to do in order to make money, and we repeat the patterns because they get us results. But we don't realize there's a better option.
We think something must be falling through the cracks if we don't have a bajillion things on our to-do list, but if you base your decisions on the data from your own business and past launches, it makes it easier. The numbers are telling you that you can have some more space and breathing room, and it's likely to work out.
[15:57] Instead of hustling and overworking during launches, Chelsea talks about what a lush and luxurious launch actually can look like. She breaks it down into two parts: what fills your cup and how can you integrate those things into your launch plans?
[19:34] There are also mindset shifts that you can take during your launch such as, "Launching is not imperative for growing your business." She walks you through some steps you can take to unplug yourself from your launch and look at the data to find where you can adjust.
[30:09] Chelsea rounds out the episode by sharing her biggest takeaway: You can have a launch that you love, but it requires intentionality and self-awareness. You need to be honest with yourself and maybe shift your expectations if what you're doing hasn't been working for you.
Go back and rewrite the terms of your launch in a way that makes you feel happy, supported, and still gets you to where you want to go.
About Chelsea
Chelsea Wallace is a Launch Strategist and Copywriter who has helped hundreds of online brands execute $100k+ marketing and launch campaigns, grossing over $3,500,000 in revenue.
As The Launch Copy Coach, she supports 6 and 7-figure coaches and course creators in creating lush and luxurious launches, whether it's their first launch, their relaunch after a failed launch, or they're aiming to reach their highest sales goal yet.
Her framework when working with her clients is based on objective business data and subjective personal experience, enabling her clients to preserve and grow their launch revenue, avoid burnout, and still enjoy their lives, all while designing a launch experience that rejuvenates and preserves their well-being.
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